The wallet allocation rule : : winning the battle for share / / Timothy L. Keiningham [and three others].
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| Place / Publishing House: | Hoboken, New Jersey : : Wiley,, 2015. 2015 |
| Year of Publication: | 2015 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (241 pages) :; illustrations |
| Notes: | Includes index. |
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| 082 | 0 | |a 658.8/342 |2 23 | |
| 245 | 0 | 4 | |a The wallet allocation rule : |b winning the battle for share / |c Timothy L. Keiningham [and three others]. |
| 264 | 1 | |a Hoboken, New Jersey : |b Wiley, |c 2015. | |
| 264 | 4 | |c 2015 | |
| 300 | |a 1 online resource (241 pages) : |b illustrations | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Customer loyalty. | |
| 650 | 0 | |a Customer relations |x Management. | |
| 650 | 0 | |a Consumer behavior. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Keiningham, Timothy L., |e author. | |
| 776 | 0 | 8 | |i Print version: |t Wallet allocation rule : winning the battle for share. |d Hoboken, New Jersey : Wiley, c2015 |h xx, 218 pages |z 9781119037316 |w 2014036989 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1895967 |z Click to View |