Truth : new rules for marketing in a skeptical world / / Lynn Upshaw.
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| Year of Publication: | 2007 |
| Language: | English |
| Online Access: | |
| Physical Description: | vii, 279 p. :; ill. |
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| Bibliography: | Includes bibliographical references (p. 271-272) and index. |
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| ISBN: | 0814473768 9780814473764 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Lynn Upshaw. |