Truth : new rules for marketing in a skeptical world / / Lynn Upshaw.
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| Year of Publication: | 2007 |
| Language: | English |
| Online Access: | |
| Physical Description: | vii, 279 p. :; ill. |
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5003001862 |
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| ctrlnum |
(MiAaPQ)5003001862 (Au-PeEL)EBL3001862 (CaPaEBR)ebr10196205 (CaONFJC)MIL112815 (OCoLC)929146605 |
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Upshaw, Lynn B., 1947- Truth [electronic resource] : new rules for marketing in a skeptical world / Lynn Upshaw. New York : AMACOM, c2007. vii, 279 p. : ill. Includes bibliographical references (p. 271-272) and index. Convincing the unconvinced : practical integrity and a better way to market -- Practical integrity works : five companies with something to teach us all -- Be the one they can count on : build equitable partnerships, fused with integrity -- My product, my self : that's not a product you're marketing, that's your word -- Win the credibility race (and it is a race) : grab the leadership share of what customers believe in -- Promote honestly, not just legally : no weasels allowed -- Be there when they want you there : in their mind, not in their face -- Putting trust back into value : it's worth more if they trust you more -- Integrity team building : convince your people and they will convince the world -- Benchmark against a new ROMI : achieving return on market integrity -- Preparing for a better way to market : integrity planning and training -- A final thought. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Marketing. Marketing Decision making. Integrity. Electronic books. ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3001862 Click to View |
| language |
English |
| format |
Electronic eBook |
| author |
Upshaw, Lynn B., 1947- |
| spellingShingle |
Upshaw, Lynn B., 1947- Truth new rules for marketing in a skeptical world / Convincing the unconvinced : practical integrity and a better way to market -- Practical integrity works : five companies with something to teach us all -- Be the one they can count on : build equitable partnerships, fused with integrity -- My product, my self : that's not a product you're marketing, that's your word -- Win the credibility race (and it is a race) : grab the leadership share of what customers believe in -- Promote honestly, not just legally : no weasels allowed -- Be there when they want you there : in their mind, not in their face -- Putting trust back into value : it's worth more if they trust you more -- Integrity team building : convince your people and they will convince the world -- Benchmark against a new ROMI : achieving return on market integrity -- Preparing for a better way to market : integrity planning and training -- A final thought. |
| author_facet |
Upshaw, Lynn B., 1947- ProQuest (Firm) ProQuest (Firm) |
| author_variant |
l b u lb lbu |
| author2 |
ProQuest (Firm) |
| author2_role |
TeilnehmendeR |
| author_corporate |
ProQuest (Firm) |
| author_sort |
Upshaw, Lynn B., 1947- |
| title |
Truth new rules for marketing in a skeptical world / |
| title_sub |
new rules for marketing in a skeptical world / |
| title_full |
Truth [electronic resource] : new rules for marketing in a skeptical world / Lynn Upshaw. |
| title_fullStr |
Truth [electronic resource] : new rules for marketing in a skeptical world / Lynn Upshaw. |
| title_full_unstemmed |
Truth [electronic resource] : new rules for marketing in a skeptical world / Lynn Upshaw. |
| title_auth |
Truth new rules for marketing in a skeptical world / |
| title_new |
Truth |
| title_sort |
truth new rules for marketing in a skeptical world / |
| publisher |
AMACOM, |
| publishDate |
2007 |
| physical |
vii, 279 p. : ill. |
| contents |
Convincing the unconvinced : practical integrity and a better way to market -- Practical integrity works : five companies with something to teach us all -- Be the one they can count on : build equitable partnerships, fused with integrity -- My product, my self : that's not a product you're marketing, that's your word -- Win the credibility race (and it is a race) : grab the leadership share of what customers believe in -- Promote honestly, not just legally : no weasels allowed -- Be there when they want you there : in their mind, not in their face -- Putting trust back into value : it's worth more if they trust you more -- Integrity team building : convince your people and they will convince the world -- Benchmark against a new ROMI : achieving return on market integrity -- Preparing for a better way to market : integrity planning and training -- A final thought. |
| callnumber-first |
H - Social Science |
| callnumber-subject |
HF - Commerce |
| callnumber-label |
HF5415 |
| callnumber-sort |
HF 45415 U67 42007 |
| genre |
Electronic books. |
| genre_facet |
Electronic books. |
| url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3001862 |
| illustrated |
Illustrated |
| dewey-hundreds |
600 - Technology |
| dewey-tens |
650 - Management & public relations |
| dewey-ones |
658 - General management |
| dewey-full |
658.8/02 |
| dewey-sort |
3658.8 12 |
| dewey-raw |
658.8/02 |
| dewey-search |
658.8/02 |
| oclc_num |
929146605 |
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(MiAaPQ)5003001862 (Au-PeEL)EBL3001862 (CaPaEBR)ebr10196205 (CaONFJC)MIL112815 (OCoLC)929146605 |
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Truth new rules for marketing in a skeptical world / |
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