Truth : new rules for marketing in a skeptical world / / Lynn Upshaw.
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Year of Publication: | 2007 |
Language: | English |
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Physical Description: | vii, 279 p. :; ill. |
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(MiAaPQ)5003001862 (Au-PeEL)EBL3001862 (CaPaEBR)ebr10196205 (CaONFJC)MIL112815 (OCoLC)929146605 |
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Upshaw, Lynn B., 1947- Truth [electronic resource] : new rules for marketing in a skeptical world / Lynn Upshaw. New York : AMACOM, c2007. vii, 279 p. : ill. Includes bibliographical references (p. 271-272) and index. Convincing the unconvinced : practical integrity and a better way to market -- Practical integrity works : five companies with something to teach us all -- Be the one they can count on : build equitable partnerships, fused with integrity -- My product, my self : that's not a product you're marketing, that's your word -- Win the credibility race (and it is a race) : grab the leadership share of what customers believe in -- Promote honestly, not just legally : no weasels allowed -- Be there when they want you there : in their mind, not in their face -- Putting trust back into value : it's worth more if they trust you more -- Integrity team building : convince your people and they will convince the world -- Benchmark against a new ROMI : achieving return on market integrity -- Preparing for a better way to market : integrity planning and training -- A final thought. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Marketing. Marketing Decision making. Integrity. Electronic books. ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3001862 Click to View |
language |
English |
format |
Electronic eBook |
author |
Upshaw, Lynn B., 1947- |
spellingShingle |
Upshaw, Lynn B., 1947- Truth new rules for marketing in a skeptical world / Convincing the unconvinced : practical integrity and a better way to market -- Practical integrity works : five companies with something to teach us all -- Be the one they can count on : build equitable partnerships, fused with integrity -- My product, my self : that's not a product you're marketing, that's your word -- Win the credibility race (and it is a race) : grab the leadership share of what customers believe in -- Promote honestly, not just legally : no weasels allowed -- Be there when they want you there : in their mind, not in their face -- Putting trust back into value : it's worth more if they trust you more -- Integrity team building : convince your people and they will convince the world -- Benchmark against a new ROMI : achieving return on market integrity -- Preparing for a better way to market : integrity planning and training -- A final thought. |
author_facet |
Upshaw, Lynn B., 1947- ProQuest (Firm) ProQuest (Firm) |
author_variant |
l b u lb lbu |
author2 |
ProQuest (Firm) |
author2_role |
TeilnehmendeR |
author_corporate |
ProQuest (Firm) |
author_sort |
Upshaw, Lynn B., 1947- |
title |
Truth new rules for marketing in a skeptical world / |
title_sub |
new rules for marketing in a skeptical world / |
title_full |
Truth [electronic resource] : new rules for marketing in a skeptical world / Lynn Upshaw. |
title_fullStr |
Truth [electronic resource] : new rules for marketing in a skeptical world / Lynn Upshaw. |
title_full_unstemmed |
Truth [electronic resource] : new rules for marketing in a skeptical world / Lynn Upshaw. |
title_auth |
Truth new rules for marketing in a skeptical world / |
title_new |
Truth |
title_sort |
truth new rules for marketing in a skeptical world / |
publisher |
AMACOM, |
publishDate |
2007 |
physical |
vii, 279 p. : ill. |
contents |
Convincing the unconvinced : practical integrity and a better way to market -- Practical integrity works : five companies with something to teach us all -- Be the one they can count on : build equitable partnerships, fused with integrity -- My product, my self : that's not a product you're marketing, that's your word -- Win the credibility race (and it is a race) : grab the leadership share of what customers believe in -- Promote honestly, not just legally : no weasels allowed -- Be there when they want you there : in their mind, not in their face -- Putting trust back into value : it's worth more if they trust you more -- Integrity team building : convince your people and they will convince the world -- Benchmark against a new ROMI : achieving return on market integrity -- Preparing for a better way to market : integrity planning and training -- A final thought. |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF5415 |
callnumber-sort |
HF 45415 U67 42007 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3001862 |
illustrated |
Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.8/02 |
dewey-sort |
3658.8 12 |
dewey-raw |
658.8/02 |
dewey-search |
658.8/02 |
oclc_num |
929146605 |
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(MiAaPQ)5003001862 (Au-PeEL)EBL3001862 (CaPaEBR)ebr10196205 (CaONFJC)MIL112815 (OCoLC)929146605 |
is_hierarchy_title |
Truth new rules for marketing in a skeptical world / |
author2_original_writing_str_mv |
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