Promotion and Marketing Communications / / Umut Ayman, Anıl Kemal Kaya.
This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by...
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| Place / Publishing House: | London : : IntechOpen,, 2020. |
| Year of Publication: | 2020 |
| Language: | English |
| Physical Description: | 1 online resource (x, 193 pages) :; illustrations (some color) |
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