Perspectives on promotion and database marketing : the collected works of Robert C Blattberg / / editor, Greg M Allenby.
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| TeilnehmendeR: | |
| Year of Publication: | 2010 |
| Language: | English |
| Online Access: | |
| Physical Description: | xi, 316 p. :; ill. |
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| Bibliography: | Includes bibliographical references. |
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| ISBN: | 9789814287050 9814287059 9789814287067 (electronic bk.) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | editor, Greg M Allenby. |