Perspectives on promotion and database marketing : the collected works of Robert C Blattberg / / editor, Greg M Allenby.

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Year of Publication:2010
Language:English
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Physical Description:xi, 316 p. :; ill.
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050 4 |a HF5415.126  |b .B53 2010 
100 1 |a Blattberg, Robert C.,  |d 1942- 
245 1 0 |a Perspectives on promotion and database marketing  |h [electronic resource] :  |b the collected works of Robert C Blattberg /  |c editor, Greg M Allenby. 
260 |a Singapore :  |b World Scientific,  |c 2010. 
300 |a xi, 316 p. :  |b ill. 
504 |a Includes bibliographical references. 
505 0 |a pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
600 1 0 |a Blattberg, Robert C.,  |d 1942- 
650 0 |a Database marketing. 
655 4 |a Electronic books. 
700 1 |a Allenby, Greg M.  |q (Greg Martin),  |d 1956- 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=731226  |z Click to View