Perspectives on promotion and database marketing : the collected works of Robert C Blattberg / / editor, Greg M Allenby.
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Year of Publication: | 2010 |
Language: | English |
Online Access: | |
Physical Description: | xi, 316 p. :; ill. |
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020 | |z 9789814287050 | ||
020 | |z 9814287059 | ||
020 | |a 9789814287067 (electronic bk.) | ||
035 | |a (MiAaPQ)500731226 | ||
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040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
050 | 4 | |a HF5415.126 |b .B53 2010 | |
100 | 1 | |a Blattberg, Robert C., |d 1942- | |
245 | 1 | 0 | |a Perspectives on promotion and database marketing |h [electronic resource] : |b the collected works of Robert C Blattberg / |c editor, Greg M Allenby. |
260 | |a Singapore : |b World Scientific, |c 2010. | ||
300 | |a xi, 316 p. : |b ill. | ||
504 | |a Includes bibliographical references. | ||
505 | 0 | |a pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing. | |
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
600 | 1 | 0 | |a Blattberg, Robert C., |d 1942- |
650 | 0 | |a Database marketing. | |
655 | 4 | |a Electronic books. | |
700 | 1 | |a Allenby, Greg M. |q (Greg Martin), |d 1956- | |
710 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=731226 |z Click to View |