Perspectives on promotion and database marketing : the collected works of Robert C Blattberg /

Perspectives on promotion and database marketing : the collected works of Robert C Blattberg / / editor, Greg M Allenby.

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ProQuest (Firm)
Blattberg, Robert C., 1942-
TeilnehmendeR:
Allenby, Greg M. 1956-
ProQuest (Firm)
Year of Publication:2010
Language:English
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Physical Description:xi, 316 p. :; ill.
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record_format marc
spelling Blattberg, Robert C., 1942-
Perspectives on promotion and database marketing [electronic resource] : the collected works of Robert C Blattberg / editor, Greg M Allenby.
Singapore : World Scientific, 2010.
xi, 316 p. : ill.
Includes bibliographical references.
pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Database marketing.
Electronic books.
Allenby, Greg M. (Greg Martin), 1956-
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=731226 Click to View
language English
format Electronic
eBook
author Blattberg, Robert C., 1942-
spellingShingle Blattberg, Robert C., 1942-
Perspectives on promotion and database marketing the collected works of Robert C Blattberg /
pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing.
author_facet Blattberg, Robert C., 1942-
Allenby, Greg M. 1956-
ProQuest (Firm)
ProQuest (Firm)
author_variant r c b rc rcb
author2 Allenby, Greg M. 1956-
ProQuest (Firm)
author2_variant g m a gm gma
author2_fuller (Greg Martin),
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Blattberg, Robert C., 1942-
title Perspectives on promotion and database marketing the collected works of Robert C Blattberg /
title_sub the collected works of Robert C Blattberg /
title_full Perspectives on promotion and database marketing [electronic resource] : the collected works of Robert C Blattberg / editor, Greg M Allenby.
title_fullStr Perspectives on promotion and database marketing [electronic resource] : the collected works of Robert C Blattberg / editor, Greg M Allenby.
title_full_unstemmed Perspectives on promotion and database marketing [electronic resource] : the collected works of Robert C Blattberg / editor, Greg M Allenby.
title_auth Perspectives on promotion and database marketing the collected works of Robert C Blattberg /
title_new Perspectives on promotion and database marketing
title_sort perspectives on promotion and database marketing the collected works of robert c blattberg /
publisher World Scientific,
publishDate 2010
physical xi, 316 p. : ill.
contents pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing.
isbn 9789814287067 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.126 B53 42010
genre Electronic books.
genre_facet Electronic books.
era_facet 1942-
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=731226
illustrated Illustrated
oclc_num 671648611
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is_hierarchy_title Perspectives on promotion and database marketing the collected works of Robert C Blattberg /
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