Perspectives on promotion and database marketing : the collected works of Robert C Blattberg / / editor, Greg M Allenby.
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| Year of Publication: | 2010 |
| Language: | English |
| Online Access: | |
| Physical Description: | xi, 316 p. :; ill. |
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Table of Contents:
- pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing
- pt. 3. Promotion Bob-- contributions to sales promotions
- pt. 4. Big Bob-- Contributions that were industry-changing.