Networks in marketing / Dawn Iacobucci, editor.
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| Year of Publication: | 1996 |
| Language: | English |
| Online Access: | |
| Physical Description: | xx, 442 p. :; ill. |
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| Bibliography: | Includes bibliographical references (p. 410-436). |
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| ISBN: | 0761901396 (acidfree paper) 076190140X (pbk. : acidfree paper) 9780761901402 9781452248738 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Dawn Iacobucci, editor. |