Marketing : the basics / / Karl Moore and Niketh Pareek.
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Superior document: | The basics |
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TeilnehmendeR: | |
Year of Publication: | 2010 |
Edition: | 2nd ed. |
Language: | English |
Series: | Basics (Routledge (Firm))
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Online Access: | |
Physical Description: | vi, 240 p. :; ill. |
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Bibliography: | Includes bibliographical references and index. |
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ISBN: | 0415778999 (hbk.) 0415779006 (pbk.) 9780415778992 (hbk.) 9780415779005 (pbk.) 0203870344 (electronic bk.) 9780203870341 (electronic bk.) |
Hierarchical level: | Monograph |
Statement of Responsibility: | Karl Moore and Niketh Pareek. |