Beyond buzz : the next generation of word-of-mouth marketing / / Lois Kelly.
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| TeilnehmendeR: | |
| Year of Publication: | 2007 |
| Language: | English |
| Online Access: | |
| Physical Description: | x, 228 p. :; ill. |
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| Bibliography: | Includes bibliographical references (p. 213-220) and index. |
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| ISBN: | 9780814473832 (hardcover) 0814473830 (hardcover) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Lois Kelly. |