Beyond buzz : the next generation of word-of-mouth marketing / / Lois Kelly.
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Year of Publication: | 2007 |
Language: | English |
Online Access: | |
Physical Description: | x, 228 p. :; ill. |
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001 | 5003001826 | ||
003 | MiAaPQ | ||
005 | 20200520144314.0 | ||
006 | m o d | | ||
007 | cr cn||||||||| | ||
008 | 061030s2007 nyua sb 001 0 eng | ||
010 | |z 2006036160 | ||
020 | |z 9780814473832 (hardcover) | ||
020 | |z 0814473830 (hardcover) | ||
035 | |a (MiAaPQ)5003001826 | ||
035 | |a (Au-PeEL)EBL3001826 | ||
035 | |a (CaPaEBR)ebr10196164 | ||
035 | |a (CaONFJC)MIL112852 | ||
035 | |a (OCoLC)123298141 | ||
040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
050 | 4 | |a HF5415.123 |b .K45 2007 | |
082 | 0 | 4 | |a 658.8 |2 22 |
100 | 1 | |a Kelly, Lois, |d 1955- | |
245 | 1 | 0 | |a Beyond buzz |h [electronic resource] : |b the next generation of word-of-mouth marketing / |c Lois Kelly. |
260 | |a New York : |b AMACOM, |c c2007. | ||
300 | |a x, 228 p. : |b ill. | ||
504 | |a Includes bibliographical references (p. 213-220) and index. | ||
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Communication in marketing. | |
650 | 0 | |a Marketing. | |
655 | 4 | |a Electronic books. | |
710 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3001826 |z Click to View |