Beyond buzz : the next generation of word-of-mouth marketing /

Beyond buzz : the next generation of word-of-mouth marketing / / Lois Kelly.

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ProQuest (Firm)
Kelly, Lois, 1955-
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2007
Language:English
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Physical Description:x, 228 p. :; ill.
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record_format marc
spelling Kelly, Lois, 1955-
Beyond buzz [electronic resource] : the next generation of word-of-mouth marketing / Lois Kelly.
New York : AMACOM, c2007.
x, 228 p. : ill.
Includes bibliographical references (p. 213-220) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Communication in marketing.
Marketing.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3001826 Click to View
language English
format Electronic
eBook
author Kelly, Lois, 1955-
spellingShingle Kelly, Lois, 1955-
Beyond buzz the next generation of word-of-mouth marketing /
author_facet Kelly, Lois, 1955-
ProQuest (Firm)
ProQuest (Firm)
author_variant l k lk
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Kelly, Lois, 1955-
title Beyond buzz the next generation of word-of-mouth marketing /
title_sub the next generation of word-of-mouth marketing /
title_full Beyond buzz [electronic resource] : the next generation of word-of-mouth marketing / Lois Kelly.
title_fullStr Beyond buzz [electronic resource] : the next generation of word-of-mouth marketing / Lois Kelly.
title_full_unstemmed Beyond buzz [electronic resource] : the next generation of word-of-mouth marketing / Lois Kelly.
title_auth Beyond buzz the next generation of word-of-mouth marketing /
title_new Beyond buzz
title_sort beyond buzz the next generation of word-of-mouth marketing /
publisher AMACOM,
publishDate 2007
physical x, 228 p. : ill.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.123 K45 42007
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3001826
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
oclc_num 123298141
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