Marketing : the basics /

Marketing : the basics / / Karl Moore and Niketh Pareek.

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Bibliographic Details
Superior document:The basics
:
ProQuest (Firm)
Moore, Karl, 1955-
TeilnehmendeR:
Pareek, Niketh.
ProQuest (Firm)
Year of Publication:2010
Edition:2nd ed.
Language:English
Series:Basics (Routledge (Firm))
Online Access:
Physical Description:vi, 240 p. :; ill.
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(CaPaEBR)ebr10358656
(CaONFJC)MIL244409
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collection bib_alma
record_format marc
spelling Moore, Karl, 1955-
Marketing [electronic resource] : the basics / Karl Moore and Niketh Pareek.
2nd ed.
London ; New York : Routledge, 2010.
vi, 240 p. : ill.
The basics
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Consumer behavior Research.
Export marketing Management.
Marketing research.
Marketing Management.
Electronic books.
Pareek, Niketh.
ProQuest (Firm)
Basics (Routledge (Firm))
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=465388 Click to View
language English
format Electronic
eBook
author Moore, Karl, 1955-
spellingShingle Moore, Karl, 1955-
Marketing the basics /
The basics
author_facet Moore, Karl, 1955-
Pareek, Niketh.
ProQuest (Firm)
ProQuest (Firm)
author_variant k m km
author2 Pareek, Niketh.
ProQuest (Firm)
author2_variant n p np
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Moore, Karl, 1955-
title Marketing the basics /
title_sub the basics /
title_full Marketing [electronic resource] : the basics / Karl Moore and Niketh Pareek.
title_fullStr Marketing [electronic resource] : the basics / Karl Moore and Niketh Pareek.
title_full_unstemmed Marketing [electronic resource] : the basics / Karl Moore and Niketh Pareek.
title_auth Marketing the basics /
title_new Marketing
title_sort marketing the basics /
series The basics
series2 The basics
publisher Routledge,
publishDate 2010
physical vi, 240 p. : ill.
edition 2nd ed.
isbn 0203870344 (electronic bk.)
9780203870341 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.13 M664 42010
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=465388
illustrated Illustrated
oclc_num 505977373
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hierarchy_parent_title The basics
is_hierarchy_title Marketing the basics /
container_title The basics
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