Bayesian statistics and marketing / Peter E. Rossi, Greg M. Allenby, Robert McCulloch.

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Year of Publication:2006
Edition:Reprinted with corrections.
Language:English
Series:Wiley series in probability and statistics
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Physical Description:x, 348 p. :; ill.
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Description
Bibliography:Includes bibliographical references and index.
ISBN:0470863676 (acidfree paper)
9780470863671 (acidfree paper)
9780470863688 (electronic bk.)
Hierarchical level:Monograph
Statement of Responsibility: Peter E. Rossi, Greg M. Allenby, Robert McCulloch.