Bayesian statistics and marketing

Bayesian statistics and marketing / Peter E. Rossi, Greg M. Allenby, Robert McCulloch.

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ProQuest (Firm)
Rossi, Peter E. 1955-
TeilnehmendeR:
Allenby, Greg M. 1956-
McCulloch, Robert E.
ProQuest (Firm)
Year of Publication:2006
Edition:Reprinted with corrections.
Language:English
Series:Wiley series in probability and statistics
Online Access:
Physical Description:x, 348 p. :; ill.
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100 1 |a Rossi, Peter E.  |q (Peter Eric),  |d 1955- 
245 1 0 |a Bayesian statistics and marketing  |h [electronic resource] /  |c Peter E. Rossi, Greg M. Allenby, Robert McCulloch. 
250 |a Reprinted with corrections. 
260 |a Chichester, England :  |b J. Wiley,  |c 2006,c2005. 
300 |a x, 348 p. :  |b ill. 
440 0 |a Wiley series in probability and statistics 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Bayesian statistical decision theory. 
650 0 |a Marketing research  |x Mathematical models. 
650 0 |a Marketing  |x Mathematical models. 
655 4 |a Electronic books. 
700 1 |a Allenby, Greg M.  |q (Greg Martin),  |d 1956- 
700 1 |a McCulloch, Robert E.  |q (Robert Edward) 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=792774  |z Click to View 

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