Marketing calculator : measuring and managing return on marketing investment / / Guy R. Powell.
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| Year of Publication: | 2008 |
| Language: | English |
| Online Access: | |
| Physical Description: | xiv, 288 p. :; ill. |
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| Bibliography: | Includes bibliographical references (p. [277]-281) and index. |
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| ISBN: | 047082395X 9780470823958 9781118507834 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Guy R. Powell. |