Marketing calculator : measuring and managing return on marketing investment / / Guy R. Powell.
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| TeilnehmendeR: | |
| Year of Publication: | 2008 |
| Language: | English |
| Online Access: | |
| Physical Description: | xiv, 288 p. :; ill. |
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| 003 | MiAaPQ | ||
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| 006 | m o d | | ||
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| 010 | |z 2008278177 | ||
| 020 | |z 047082395X | ||
| 020 | |z 9780470823958 | ||
| 020 | |z 9781118507834 | ||
| 035 | |a (MiAaPQ)5001014788 | ||
| 035 | |a (Au-PeEL)EBL1014788 | ||
| 035 | |a (CaPaEBR)ebr10595359 | ||
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| 035 | |a (OCoLC)811491993 | ||
| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415.13 |b .P685 2008 | |
| 100 | 1 | |a Powell, Guy R. | |
| 245 | 1 | 0 | |a Marketing calculator |h [electronic resource] : |b measuring and managing return on marketing investment / |c Guy R. Powell. |
| 260 | |a Singapore ; |a Hoboken, NJ : |b John Wiley & Sons (Asia), |c 2008. | ||
| 300 | |a xiv, 288 p. : |b ill. | ||
| 504 | |a Includes bibliographical references (p. [277]-281) and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Marketing |x Cost effectiveness. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1014788 |z Click to View |