Marketing calculator : measuring and managing return on marketing investment /

Marketing calculator : measuring and managing return on marketing investment / / Guy R. Powell.

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ProQuest (Firm)
Powell, Guy R.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2008
Language:English
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Physical Description:xiv, 288 p. :; ill.
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record_format marc
spelling Powell, Guy R.
Marketing calculator [electronic resource] : measuring and managing return on marketing investment / Guy R. Powell.
Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008.
xiv, 288 p. : ill.
Includes bibliographical references (p. [277]-281) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing Management.
Marketing Cost effectiveness.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1014788 Click to View
language English
format Electronic
eBook
author Powell, Guy R.
spellingShingle Powell, Guy R.
Marketing calculator measuring and managing return on marketing investment /
author_facet Powell, Guy R.
ProQuest (Firm)
ProQuest (Firm)
author_variant g r p gr grp
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Powell, Guy R.
title Marketing calculator measuring and managing return on marketing investment /
title_sub measuring and managing return on marketing investment /
title_full Marketing calculator [electronic resource] : measuring and managing return on marketing investment / Guy R. Powell.
title_fullStr Marketing calculator [electronic resource] : measuring and managing return on marketing investment / Guy R. Powell.
title_full_unstemmed Marketing calculator [electronic resource] : measuring and managing return on marketing investment / Guy R. Powell.
title_auth Marketing calculator measuring and managing return on marketing investment /
title_new Marketing calculator
title_sort marketing calculator measuring and managing return on marketing investment /
publisher John Wiley & Sons (Asia),
publishDate 2008
physical xiv, 288 p. : ill.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.13 P685 42008
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1014788
illustrated Illustrated
oclc_num 811491993
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is_hierarchy_title Marketing calculator measuring and managing return on marketing investment /
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