Customer intimacy analytics : : leveraging operational data to assess customer knowledge and relationships and to measure their business impact / / by François Habryn.
The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly \"servitizing\" businesses. This book elaborates on the solution CI Analytics...
Saved in:
VerfasserIn: | |
---|---|
Place / Publishing House: | Karlsruhe : : KIT Scientific Publishing,, 2012 |
Year of Publication: | 2012 |
Language: | English |
Physical Description: | 1 online resource (356 pages):; illustrations. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Unstructured data analytics : : how to improve customer acquisition, customer retention, and fraud detection and prevention / / Jean Paul Isson ; foreword by Paul Zikopoulos.
by: Isson, Jean Paul,
Published: (2018.) -
How to measure customer satisfaction / / Nigel Hill, John Brierley and Rob MacDougall.
by: Hill, Nigel,
Published: (2017.) -
Analytics and dynamic customer strategy : : big profits from big data / / John F. Tanner, Jr.
by: Tanner, John F.,
Published: (2014.) -
The analytics revolution : : how to improve your business by making analytics operational in the big data era / / Bill Franks.
by: Franks, Bill,
Published: (2014.) -
Customer relationship marketing : : to inspire good customer service behaviour, we must be able to measure customer experiences meaningfully / / John Hawkins.
by: Hawkins, John,
Published: ([2019])