Customer intimacy analytics : : leveraging operational data to assess customer knowledge and relationships and to measure their business impact / / by François Habryn.
The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly \"servitizing\" businesses. This book elaborates on the solution CI Analytics...
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| Place / Publishing House: | Karlsruhe : : KIT Scientific Publishing,, 2012 |
| Year of Publication: | 2012 |
| Language: | English |
| Physical Description: | 1 online resource (356 pages):; illustrations. |
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Electronic
| DOAB Directory of Open Access Books | Available |