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Customer intimacy analytics : : leveraging operational data to assess customer knowledge and relationships and to measure their business impact / / by François Habryn.

The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly \"servitizing\" businesses. This book elaborates on the solution CI Analytics...

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VerfasserIn:	Habryn, François,
Place / Publishing House:	Karlsruhe : : KIT Scientific Publishing,, 2012
Year of Publication:	2012
Language:	English
Physical Description:	1 online resource (356 pages):; illustrations.
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spelling	Habryn, François, author. Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact / by François Habryn. Customer intimacy analytics KIT Scientific Publishing 2012 Karlsruhe : KIT Scientific Publishing, 2012 1 online resource (356 pages): illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file rda Includes bibliographical references. The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly \"servitizing\" businesses. This book elaborates on the solution CI Analytics to assess and monitor the impact of customer intimacy strategies by leveraging business analytics and social network analysis technology. This solution thereby effectively complements existing CRM solutions. Also available in print form. English Customer intimacy . Business analytics. Social networks. Services Social Networks Business Analytics Customer Intimacy Strategy Print version: 9783866448483
language	English
format	eBook
author	Habryn, François,
spellingShingle	Habryn, François, Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact /
author_facet	Habryn, François,
author_variant	f h fh
author_role	VerfasserIn
author_sort	Habryn, François,
title	Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact /
title_sub	leveraging operational data to assess customer knowledge and relationships and to measure their business impact /
title_full	Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact / by François Habryn.
title_fullStr	Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact / by François Habryn.
title_full_unstemmed	Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact / by François Habryn.
title_auth	Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact /
title_alt	Customer intimacy analytics
title_new	Customer intimacy analytics :
title_sort	customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact /
publisher	KIT Scientific Publishing KIT Scientific Publishing,
publishDate	2012
physical	1 online resource (356 pages): illustrations. Also available in print form.
isbn	1000028159 9783866448483
illustrated	Illustrated
work_keys_str_mv	AT habrynfrancois customerintimacyanalyticsleveragingoperationaldatatoassesscustomerknowledgeandrelationshipsandtomeasuretheirbusinessimpact AT habrynfrancois customerintimacyanalytics
status_str	n
ids_txt_mv	(CKB)3710000000824817 (oapen)https://directory.doabooks.org/handle/20.500.12854/44459 (EXLCZ)993710000000824817
carrierType_str_mv	cr
is_hierarchy_title	Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact /
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Customer intimacy analytics : : leveraging operational data to assess customer knowledge and relationships and to measure their business impact / / by François Habryn.

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