Customer fraud and business responses : let the marketer beware / / Kelly Tian and Bill Keep.
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| TeilnehmendeR: | |
| Year of Publication: | 2002 |
| Language: | English |
| Online Access: | |
| Physical Description: | xvii, 251 p. :; ill. |
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| Bibliography: | Includes bibliographical references (p. [239]-248) and index. |
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| ISBN: | 1567203876 (alk. paper) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Kelly Tian and Bill Keep. |