Designing Experiences / / J. Robert Rossman, Mathew D. Duerden.
In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services while students and aspiring professionals stru...
Saved in:
| Superior document: | Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2019 |
|---|---|
| VerfasserIn: | |
| TeilnehmendeR: | |
| Place / Publishing House: | New York, NY : : Columbia University Press, , [2019] ©2019 |
| Year of Publication: | 2019 |
| Language: | English |
| Series: | Columbia Business School Publishing
|
| Online Access: | |
| Physical Description: | 1 online resource :; 28 b&w figures and tables |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|