Designing Experiences / / J. Robert Rossman, Mathew D. Duerden.
In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services while students and aspiring professionals stru...
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| Superior document: | Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2019 |
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| Place / Publishing House: | New York, NY : : Columbia University Press, , [2019] ©2019 |
| Year of Publication: | 2019 |
| Language: | English |
| Series: | Columbia Business School Publishing
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| Online Access: | |
| Physical Description: | 1 online resource :; 28 b&w figures and tables |
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Table of Contents:
- Frontmatter
- Contents
- Foreword
- Preface
- PART ONE. Understanding Experience
- PART TWO. The Experience Designer's Toolkit
- PART THREE. Creating Great Experiences: Enhancements and Examples
- Conclusion: Closing Thoughts
- Notes
- Index