Designing Experiences /

Designing Experiences / / J. Robert Rossman, Mathew D. Duerden.

In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services while students and aspiring professionals stru...

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Superior document:Title is part of eBook package: De Gruyter Columbia University Press Complete eBook-Package 2019
VerfasserIn:
Rossman, J. Robert,
Duerden, Mathew D.,
TeilnehmendeR:
Pine, B. Joseph.
Place / Publishing House:New York, NY : : Columbia University Press, , [2019]
©2019
Year of Publication:2019
Language:English
Series:Columbia Business School Publishing
Online Access:
Physical Description:1 online resource :; 28 b&w figures and tables
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505 0 0 |t Frontmatter --   |t Contents --   |t Foreword --   |t Preface --   |t PART ONE. Understanding Experience --   |t PART TWO. The Experience Designer's Toolkit --   |t PART THREE. Creating Great Experiences: Enhancements and Examples --   |t Conclusion: Closing Thoughts --   |t Notes --   |t Index 
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520 |a In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services while students and aspiring professionals struggle to piece together the principles of experience design from disparate, often disconnected disciplines and approaches.In this book, J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish. Rossman and Duerden challenge us to reflect on what makes a great experience from the user's perspective, drawing attention to both the macro and micro levels. They present interdisciplinary research underlying key concepts such as memory, intentionality, and dramatic structure in a down-to-earth style. Designing Experiences features detailed instructions and numerous real-world examples that clarify theoretical principles, making it useful for students and professionals. An invaluable overview of a growing field, the book provides readers with the tools they need to design innovative and indelible experiences. 
530 |a Issued also in print. 
538 |a Mode of access: Internet via World Wide Web. 
546 |a In English. 
588 0 |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 02. Mrz 2022) 
650 0 |a Customer relations. 
650 0 |a Customer services. 
650 0 |a Experience. 
650 0 |a Target marketing. 
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