Customer value starvation can kill : : prevention and cure / / Gautam Vieira, Walter Mahajan ; foreword by Philip Kotler.
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| Place / Publishing House: | New York : : Business Expert Press,, 2021. |
| Year of Publication: | 2021 |
| Language: | English |
| Series: | Business Expert Press Service Systems and Innovations in Business and Society Collection
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| Online Access: | |
| Physical Description: | 1 online resource (219 pages). |
| Notes: | Includes index. |
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