Customer value starvation can kill : : prevention and cure / / Gautam Vieira, Walter Mahajan ; foreword by Philip Kotler.
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Place / Publishing House: | New York : : Business Expert Press,, 2021. |
Year of Publication: | 2021 |
Language: | English |
Series: | Business Expert Press Service Systems and Innovations in Business and Society Collection
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Online Access: | |
Physical Description: | 1 online resource (219 pages). |
Notes: | Includes index. |
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ISBN: | 9781952538582 9781952538599 |
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Hierarchical level: | Monograph |
Statement of Responsibility: | Gautam Vieira, Walter Mahajan ; foreword by Philip Kotler. |