Customer value starvation can kill : : prevention and cure /

Customer value starvation can kill : : prevention and cure / / Gautam Vieira, Walter Mahajan ; foreword by Philip Kotler.

Saved in:
Bibliographic Details
VerfasserIn:
Mahajan, Gautam,
Vieira, Walter,
TeilnehmendeR:
Vieira, Walter,
Kotler, Philip,
Place / Publishing House:New York : : Business Expert Press,, 2021.
Year of Publication:2021
Language:English
Series:Business Expert Press Service Systems and Innovations in Business and Society Collection
Online Access:
Physical Description:1 online resource (219 pages).
Notes:Includes index.
Tags: Add Tag
No Tags, Be the first to tag this record!
id 5006486719
ctrlnum (MiAaPQ)5006486719
(Au-PeEL)EBL6486719
(OCoLC)1239991569
collection bib_alma
record_format marc
spelling Mahajan, Gautam, author.
Customer value starvation can kill : prevention and cure / Gautam Vieira, Walter Mahajan ; foreword by Philip Kotler.
New York : Business Expert Press, 2021.
1 online resource (219 pages).
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Business Expert Press Service Systems and Innovations in Business and Society Collection
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Customer relations Management.
Value analysis (Cost control)
Consumer satisfaction.
Electronic books.
Vieira, Walter, author.
Kotler, Philip, writer of foreword.
Print version: Mahajan, Gautam. Customer value starvation can kill : prevention and cure. New York : Business Expert Press, 2021 219 pages Business Expert Press Service Systems and Innovations in Business and Society Collection 9781952538582
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6486719 Click to View
language English
format eBook
author Mahajan, Gautam,
Vieira, Walter,
spellingShingle Mahajan, Gautam,
Vieira, Walter,
Customer value starvation can kill : prevention and cure /
Business Expert Press Service Systems and Innovations in Business and Society Collection
author_facet Mahajan, Gautam,
Vieira, Walter,
Vieira, Walter,
Kotler, Philip,
author_variant g m gm
w v wv
author_role VerfasserIn
VerfasserIn
author2 Vieira, Walter,
Kotler, Philip,
author2_variant p k pk
author2_role TeilnehmendeR
TeilnehmendeR
author_sort Mahajan, Gautam,
title Customer value starvation can kill : prevention and cure /
title_sub prevention and cure /
title_full Customer value starvation can kill : prevention and cure / Gautam Vieira, Walter Mahajan ; foreword by Philip Kotler.
title_fullStr Customer value starvation can kill : prevention and cure / Gautam Vieira, Walter Mahajan ; foreword by Philip Kotler.
title_full_unstemmed Customer value starvation can kill : prevention and cure / Gautam Vieira, Walter Mahajan ; foreword by Philip Kotler.
title_auth Customer value starvation can kill : prevention and cure /
title_new Customer value starvation can kill :
title_sort customer value starvation can kill : prevention and cure /
series Business Expert Press Service Systems and Innovations in Business and Society Collection
series2 Business Expert Press Service Systems and Innovations in Business and Society Collection
publisher Business Expert Press,
publishDate 2021
physical 1 online resource (219 pages).
isbn 9781952538582
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.5 M343 42021
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6486719
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.812
dewey-sort 3658.812
dewey-raw 658.812
dewey-search 658.812
oclc_num 1239991569
work_keys_str_mv AT mahajangautam customervaluestarvationcankillpreventionandcure
AT vieirawalter customervaluestarvationcankillpreventionandcure
AT kotlerphilip customervaluestarvationcankillpreventionandcure
status_str n
ids_txt_mv (MiAaPQ)5006486719
(Au-PeEL)EBL6486719
(OCoLC)1239991569
carrierType_str_mv cr
is_hierarchy_title Customer value starvation can kill : prevention and cure /
author2_original_writing_str_mv noLinkedField
noLinkedField
_version_ 1792331031566614528
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01944nam a2200433 i 4500</leader><controlfield tag="001">5006486719</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20210711171013.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cnu||||||||</controlfield><controlfield tag="008">210711s2021 nyu o 001 0 eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781952538582</subfield><subfield code="q">(print)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781952538599</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)5006486719</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL6486719</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1239991569</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="e">pn</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.5</subfield><subfield code="b">.M343 2021</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.812</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Mahajan, Gautam,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Customer value starvation can kill :</subfield><subfield code="b">prevention and cure /</subfield><subfield code="c">Gautam Vieira, Walter Mahajan ; foreword by Philip Kotler.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York :</subfield><subfield code="b">Business Expert Press,</subfield><subfield code="c">2021.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (219 pages).</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Business Expert Press Service Systems and Innovations in Business and Society Collection</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on print version record.</subfield></datafield><datafield tag="590" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Customer relations</subfield><subfield code="x">Management.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Value analysis (Cost control)</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Consumer satisfaction.</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Vieira, Walter,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kotler, Philip,</subfield><subfield code="e">writer of foreword.</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Mahajan, Gautam.</subfield><subfield code="t">Customer value starvation can kill : prevention and cure.</subfield><subfield code="d">New York : Business Expert Press, 2021 </subfield><subfield code="h">219 pages </subfield><subfield code="k">Business Expert Press Service Systems and Innovations in Business and Society Collection </subfield><subfield code="z">9781952538582</subfield></datafield><datafield tag="797" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6486719</subfield><subfield code="z">Click to View</subfield></datafield></record></collection>

Similar Items