Profiting from services and solutions : : what product-centric firms need to know / / Valarie A. Zeithaml, Stephen W. Brown, Mary Jo Bitner, and Jim Salas.
Designed for executives in companies that manufacture or sell products, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. The target audience-- manufacturers, industrial suppliers, technology firms, and other vendors of business g...
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| Superior document: | Service systems and innovations in business and society collection, |
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| Place / Publishing House: | New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2014. |
| Year of Publication: | 2014 |
| Edition: | First edition. |
| Language: | English |
| Series: | Service systems and innovations in business and society collection.
2014 digital library. |
| Online Access: | |
| Physical Description: | 1 online resource (xiv, 116 pages) |
| Notes: | Part of: 2014 digital library. |
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