Developing successful marketing strategies / / Gary W. Randazzo.
Uses real market examples to demonstrate the development of effective marketing strategies. The approach uses an organization's mission and vision statements to guide the development of marketing goals, strategies, and tactics. Central to the development of marketing strategy is the use of the...
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| Superior document: | Marketing strategy collection, |
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| VerfasserIn: | |
| Place / Publishing House: | New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2014. |
| Year of Publication: | 2014 |
| Edition: | First edition. |
| Language: | English |
| Series: | Marketing strategy collection.
2014 digital library. |
| Online Access: | |
| Physical Description: | 1 online resource (xv, 148 pages) |
| Notes: | Part of: 2014 digital library. |
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