The marketing performance blueprint : : strategies and technologies to build and measure business success / / Paul Roetzer.
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| Place / Publishing House: | Hoboken, New Jersey : : Wiley,, 2014. 2014 |
| Year of Publication: | 2014 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (254 pages) |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9781118883433 9781118883570 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Paul Roetzer. |