The marketing performance blueprint : : strategies and technologies to build and measure business success /

The marketing performance blueprint : : strategies and technologies to build and measure business success / / Paul Roetzer.

Saved in:
Bibliographic Details
VerfasserIn:
Roetzer, Paul, 1978-
Place / Publishing House:Hoboken, New Jersey : : Wiley,, 2014.
2014
Year of Publication:2014
Language:English
Online Access:
Physical Description:1 online resource (254 pages)
Tags: Add Tag
No Tags, Be the first to tag this record!
id 5001753378
ctrlnum (MiAaPQ)5001753378
(Au-PeEL)EBL1753378
(CaPaEBR)ebr10899813
(CaONFJC)MIL632028
(OCoLC)881427144
collection bib_alma
record_format marc
spelling Roetzer, Paul, 1978- author.
The marketing performance blueprint : strategies and technologies to build and measure business success / Paul Roetzer.
Hoboken, New Jersey : Wiley, 2014.
2014
1 online resource (254 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing Management.
Strategic planning.
Electronic books.
Print version: Roetzer, Paul. Marketing performance blueprint : strategies and technologies to build and measure business success. Hoboken, New Jersey : Wiley, c2014 xxi, 229 pages 9781118883433 2014022278
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1753378 Click to View
language English
format eBook
author Roetzer, Paul, 1978-
spellingShingle Roetzer, Paul, 1978-
The marketing performance blueprint : strategies and technologies to build and measure business success /
author_facet Roetzer, Paul, 1978-
author_variant p r pr
author_role VerfasserIn
author_sort Roetzer, Paul, 1978-
title The marketing performance blueprint : strategies and technologies to build and measure business success /
title_sub strategies and technologies to build and measure business success /
title_full The marketing performance blueprint : strategies and technologies to build and measure business success / Paul Roetzer.
title_fullStr The marketing performance blueprint : strategies and technologies to build and measure business success / Paul Roetzer.
title_full_unstemmed The marketing performance blueprint : strategies and technologies to build and measure business success / Paul Roetzer.
title_auth The marketing performance blueprint : strategies and technologies to build and measure business success /
title_new The marketing performance blueprint :
title_sort the marketing performance blueprint : strategies and technologies to build and measure business success /
publisher Wiley,
publishDate 2014
physical 1 online resource (254 pages)
isbn 9781118883570
9781118883433
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415 R5666 42014
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1753378
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/02
dewey-sort 3658.8 12
dewey-raw 658.8/02
dewey-search 658.8/02
oclc_num 881427144
work_keys_str_mv AT roetzerpaul themarketingperformanceblueprintstrategiesandtechnologiestobuildandmeasurebusinesssuccess
AT roetzerpaul marketingperformanceblueprintstrategiesandtechnologiestobuildandmeasurebusinesssuccess
status_str n
ids_txt_mv (MiAaPQ)5001753378
(Au-PeEL)EBL1753378
(CaPaEBR)ebr10899813
(CaONFJC)MIL632028
(OCoLC)881427144
is_hierarchy_title The marketing performance blueprint : strategies and technologies to build and measure business success /
_version_ 1792330792503869441
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01754nam a2200421 i 4500</leader><controlfield tag="001">5001753378</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20200520144314.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cnu||||||||</controlfield><controlfield tag="008">140908t20142014nju ob 001 0 eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781118883433</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118883570</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)5001753378</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL1753378</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaPaEBR)ebr10899813</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaONFJC)MIL632028</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)881427144</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="e">pn</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415</subfield><subfield code="b">.R5666 2014</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/02</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Roetzer, Paul,</subfield><subfield code="d">1978-</subfield><subfield code="e">author.</subfield></datafield><datafield tag="245" ind1="1" ind2="4"><subfield code="a">The marketing performance blueprint :</subfield><subfield code="b">strategies and technologies to build and measure business success /</subfield><subfield code="c">Paul Roetzer.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, New Jersey :</subfield><subfield code="b">Wiley,</subfield><subfield code="c">2014.</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (254 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on print version record.</subfield></datafield><datafield tag="590" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing</subfield><subfield code="x">Management.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Strategic planning.</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Roetzer, Paul.</subfield><subfield code="t">Marketing performance blueprint : strategies and technologies to build and measure business success.</subfield><subfield code="d">Hoboken, New Jersey : Wiley, c2014 </subfield><subfield code="h">xxi, 229 pages </subfield><subfield code="z">9781118883433 </subfield><subfield code="w">2014022278</subfield></datafield><datafield tag="797" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1753378</subfield><subfield code="z">Click to View</subfield></datafield></record></collection>

Similar Items