Mastering marketing : a comprehensive introduction to the skills of developing and defending your company's revenue / / Ian Ruskin-Brown.
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| Year of Publication: | 2006 |
| Language: | English |
| Online Access: | |
| Physical Description: | xvii, 325 p. :; ill. |
| Notes: | "The core skills of profitable marketing." |
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| ISBN: | 1854183230 1854181181 1854181238 (trade ed.) |
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| Hierarchical level: | Monograph |
| Statement of Responsibility: | Ian Ruskin-Brown. |