Developing successful marketing strategies / / Gary W. Randazzo.
Uses real market examples to demonstrate the development of effective marketing strategies. The approach uses an organization's mission and vision statements to guide the development of marketing goals, strategies, and tactics. Central to the development of marketing strategy is the use of the...
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Superior document: | Marketing strategy collection, |
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Place / Publishing House: | New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2014. |
Year of Publication: | 2014 |
Edition: | First edition. |
Language: | English |
Series: | Marketing strategy collection.
2014 digital library. |
Online Access: | |
Physical Description: | 1 online resource (xv, 148 pages) |
Notes: | Part of: 2014 digital library. |
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(MiAaPQ)5001683379 (Au-PeEL)EBL1683379 (CaPaEBR)ebr10873418 (CaONFJC)MIL825461 (OCoLC)880626603 |
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Randazzo, Gary W., author. Developing successful marketing strategies / Gary W. Randazzo. First edition. New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014. 1 online resource (xv, 148 pages) text rdacontent computer rdamedia online resource rdacarrier Marketing strategy collection, 2150-9662 Part of: 2014 digital library. Includes bibliographical references (page [143]) and index. Part I. Situation analysis -- 1. Industry and market -- 2. Legal and technological changes -- 3. Defining the target market approach -- 4. Customer jobs to be done -- 5. Customer segmentation -- 6. Challenges faced: internal and external -- Part II. Vision and mission drive strategy, then tactics -- 7. The vision driven strategy -- 8. Product -- 9. Promotion -- 10. Pricing -- 11. Place -- Part III. Implementation -- 12. A process for execution management -- 13. Organizational structure -- 14. Workforce -- 15. Financial structure and controls -- 16. Putting it all together -- Conclusion -- References -- Index. Access restricted to authorized users and institutions. Uses real market examples to demonstrate the development of effective marketing strategies. The approach uses an organization's mission and vision statements to guide the development of marketing goals, strategies, and tactics. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. The book neatly weaves the process of developing a marketing strategy with the use of the marketing mix. Throughout the book examples are given to clarify the theories and guide the reader through the strategic marketing planning process. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique marketing challenges as well. Title from PDF title page (viewed on May 25, 2014). Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Marketing Management. workforce tactics strategy situation analysis promotion product price vision place objective organizational structure new product development mission execution management customer categories cross functional teams consumer adoption drivers cash requirements advertising frequency Electronic books. Print version: 9781606499603 ProQuest (Firm) Marketing strategy collection. 2150-9662 2014 digital library. https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1683379 Click to View |
language |
English |
format |
eBook |
author |
Randazzo, Gary W., |
spellingShingle |
Randazzo, Gary W., Developing successful marketing strategies / Marketing strategy collection, Part I. Situation analysis -- 1. Industry and market -- 2. Legal and technological changes -- 3. Defining the target market approach -- 4. Customer jobs to be done -- 5. Customer segmentation -- 6. Challenges faced: internal and external -- Part II. Vision and mission drive strategy, then tactics -- 7. The vision driven strategy -- 8. Product -- 9. Promotion -- 10. Pricing -- 11. Place -- Part III. Implementation -- 12. A process for execution management -- 13. Organizational structure -- 14. Workforce -- 15. Financial structure and controls -- 16. Putting it all together -- Conclusion -- References -- Index. |
author_facet |
Randazzo, Gary W., |
author_variant |
g w r gw gwr |
author_role |
VerfasserIn |
author_sort |
Randazzo, Gary W., |
title |
Developing successful marketing strategies / |
title_full |
Developing successful marketing strategies / Gary W. Randazzo. |
title_fullStr |
Developing successful marketing strategies / Gary W. Randazzo. |
title_full_unstemmed |
Developing successful marketing strategies / Gary W. Randazzo. |
title_auth |
Developing successful marketing strategies / |
title_new |
Developing successful marketing strategies / |
title_sort |
developing successful marketing strategies / |
series |
Marketing strategy collection, |
series2 |
Marketing strategy collection, |
publisher |
Business Expert Press, |
publishDate |
2014 |
physical |
1 online resource (xv, 148 pages) |
edition |
First edition. |
contents |
Part I. Situation analysis -- 1. Industry and market -- 2. Legal and technological changes -- 3. Defining the target market approach -- 4. Customer jobs to be done -- 5. Customer segmentation -- 6. Challenges faced: internal and external -- Part II. Vision and mission drive strategy, then tactics -- 7. The vision driven strategy -- 8. Product -- 9. Promotion -- 10. Pricing -- 11. Place -- Part III. Implementation -- 12. A process for execution management -- 13. Organizational structure -- 14. Workforce -- 15. Financial structure and controls -- 16. Putting it all together -- Conclusion -- References -- Index. |
isbn |
9781606499610 9781606499603 |
issn |
2150-9662 |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF5415 |
callnumber-sort |
HF 45415.13 R253 42014 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1683379 |
illustrated |
Not Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.8 |
dewey-sort |
3658.8 |
dewey-raw |
658.8 |
dewey-search |
658.8 |
oclc_num |
880626603 |
work_keys_str_mv |
AT randazzogaryw developingsuccessfulmarketingstrategies |
status_str |
n |
ids_txt_mv |
(MiAaPQ)5001683379 (Au-PeEL)EBL1683379 (CaPaEBR)ebr10873418 (CaONFJC)MIL825461 (OCoLC)880626603 |
hierarchy_parent_title |
Marketing strategy collection, |
is_hierarchy_title |
Developing successful marketing strategies / |
container_title |
Marketing strategy collection, |
_version_ |
1792330779535081472 |
fullrecord |
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