Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century / / edited by John M. T. Balmer, Laura Illia and Almudena Gonzalez del Valle Brena.
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| Superior document: | Routledge interpretive marketing research ; 17 |
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| TeilnehmendeR: | |
| Year of Publication: | 2013 |
| Language: | English |
| Series: | Routledge interpretive marketing research series ;
17. |
| Online Access: | |
| Physical Description: | 1 online resource (xix, 156 p.). |
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