Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century / / edited by John M. T. Balmer, Laura Illia and Almudena Gonzalez del Valle Brena.
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Superior document: | Routledge interpretive marketing research ; 17 |
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Year of Publication: | 2013 |
Language: | English |
Series: | Routledge interpretive marketing research series ;
17. |
Online Access: | |
Physical Description: | 1 online resource (xix, 156 p.). |
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Bibliography: | Includes bibliographical references at the end of each chapters and index. |
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ISBN: | 9780415662093 9780203072707 (electronic bk.) |
Hierarchical level: | Monograph |
Statement of Responsibility: | edited by John M. T. Balmer, Laura Illia and Almudena Gonzalez del Valle Brena. |