Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century / / edited by John M. T. Balmer, Laura Illia and Almudena Gonzalez del Valle Brena.
Saved in:
Superior document: | Routledge interpretive marketing research ; 17 |
---|---|
: | |
TeilnehmendeR: | |
Year of Publication: | 2013 |
Language: | English |
Series: | Routledge interpretive marketing research series ;
17. |
Online Access: | |
Physical Description: | 1 online resource (xix, 156 p.). |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!