Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins.
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| Year of Publication: | 2008 |
| Edition: | 1st ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xix, 266 p. :; ill. |
| Notes: | "Reputation Institute publications"--Jacket. |
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| Bibliography: | Includes bibliographical references (p. 247-249) and index. |
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| ISBN: | 9780787998301 (cloth) 0787998303 (cloth) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins. |