Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins.
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| TeilnehmendeR: | |
| Year of Publication: | 2008 |
| Edition: | 1st ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xix, 266 p. :; ill. |
| Notes: | "Reputation Institute publications"--Jacket. |
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| 050 | 4 | |a HD59.2 |b .H38 2008 | |
| 082 | 0 | 4 | |a 658.8/27 |2 22 |
| 100 | 1 | |a Hatch, Mary Jo. | |
| 245 | 1 | 0 | |a Taking brand initiative |h [electronic resource] : |b how companies can align strategy, culture, and identity through corporate branding / |c Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins. |
| 250 | |a 1st ed. | ||
| 260 | |a San Francisco : |b Jossey-Bass, |c c2008. | ||
| 300 | |a xix, 266 p. : |b ill. | ||
| 500 | |a "Reputation Institute publications"--Jacket. | ||
| 504 | |a Includes bibliographical references (p. 247-249) and index. | ||
| 505 | 0 | |a What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Corporate image. | |
| 650 | 0 | |a Corporate culture. | |
| 650 | 0 | |a Branding (Marketing) | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Schultz, Majken. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=333807 |z Click to View |