Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins.
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Year of Publication: | 2008 |
Edition: | 1st ed. |
Language: | English |
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Physical Description: | xix, 266 p. :; ill. |
Notes: | "Reputation Institute publications"--Jacket. |
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(MiAaPQ)500333807 (Au-PeEL)EBL333807 (CaPaEBR)ebr10226839 (CaONFJC)MIL123738 (OCoLC)476138614 |
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Hatch, Mary Jo. Taking brand initiative [electronic resource] : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins. 1st ed. San Francisco : Jossey-Bass, c2008. xix, 266 p. : ill. "Reputation Institute publications"--Jacket. Includes bibliographical references (p. 247-249) and index. What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Corporate image. Corporate culture. Branding (Marketing) Electronic books. Schultz, Majken. ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=333807 Click to View |
language |
English |
format |
Electronic eBook |
author |
Hatch, Mary Jo. |
spellingShingle |
Hatch, Mary Jo. Taking brand initiative how companies can align strategy, culture, and identity through corporate branding / What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave. |
author_facet |
Hatch, Mary Jo. Schultz, Majken. ProQuest (Firm) ProQuest (Firm) |
author_variant |
m j h mj mjh |
author2 |
Schultz, Majken. ProQuest (Firm) |
author2_variant |
m s ms |
author2_role |
TeilnehmendeR TeilnehmendeR |
author_corporate |
ProQuest (Firm) |
author_sort |
Hatch, Mary Jo. |
title |
Taking brand initiative how companies can align strategy, culture, and identity through corporate branding / |
title_sub |
how companies can align strategy, culture, and identity through corporate branding / |
title_full |
Taking brand initiative [electronic resource] : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins. |
title_fullStr |
Taking brand initiative [electronic resource] : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins. |
title_full_unstemmed |
Taking brand initiative [electronic resource] : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins. |
title_auth |
Taking brand initiative how companies can align strategy, culture, and identity through corporate branding / |
title_new |
Taking brand initiative |
title_sort |
taking brand initiative how companies can align strategy, culture, and identity through corporate branding / |
publisher |
Jossey-Bass, |
publishDate |
2008 |
physical |
xix, 266 p. : ill. |
edition |
1st ed. |
contents |
What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave. |
callnumber-first |
H - Social Science |
callnumber-subject |
HD - Industries, Land Use, Labor |
callnumber-label |
HD59 |
callnumber-sort |
HD 259.2 H38 42008 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=333807 |
illustrated |
Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.8/27 |
dewey-sort |
3658.8 227 |
dewey-raw |
658.8/27 |
dewey-search |
658.8/27 |
oclc_num |
476138614 |
work_keys_str_mv |
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status_str |
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ids_txt_mv |
(MiAaPQ)500333807 (Au-PeEL)EBL333807 (CaPaEBR)ebr10226839 (CaONFJC)MIL123738 (OCoLC)476138614 |
is_hierarchy_title |
Taking brand initiative how companies can align strategy, culture, and identity through corporate branding / |
author2_original_writing_str_mv |
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fullrecord |
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