Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding /

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins.

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ProQuest (Firm)
Hatch, Mary Jo.
TeilnehmendeR:
Schultz, Majken.
ProQuest (Firm)
Year of Publication:2008
Edition:1st ed.
Language:English
Online Access:
Physical Description:xix, 266 p. :; ill.
Notes:"Reputation Institute publications"--Jacket.
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(CaPaEBR)ebr10226839
(CaONFJC)MIL123738
(OCoLC)476138614
collection bib_alma
record_format marc
spelling Hatch, Mary Jo.
Taking brand initiative [electronic resource] : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins.
1st ed.
San Francisco : Jossey-Bass, c2008.
xix, 266 p. : ill.
"Reputation Institute publications"--Jacket.
Includes bibliographical references (p. 247-249) and index.
What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Corporate image.
Corporate culture.
Branding (Marketing)
Electronic books.
Schultz, Majken.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=333807 Click to View
language English
format Electronic
eBook
author Hatch, Mary Jo.
spellingShingle Hatch, Mary Jo.
Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave.
author_facet Hatch, Mary Jo.
Schultz, Majken.
ProQuest (Firm)
ProQuest (Firm)
author_variant m j h mj mjh
author2 Schultz, Majken.
ProQuest (Firm)
author2_variant m s ms
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Hatch, Mary Jo.
title Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
title_sub how companies can align strategy, culture, and identity through corporate branding /
title_full Taking brand initiative [electronic resource] : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins.
title_fullStr Taking brand initiative [electronic resource] : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins.
title_full_unstemmed Taking brand initiative [electronic resource] : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins.
title_auth Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
title_new Taking brand initiative
title_sort taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
publisher Jossey-Bass,
publishDate 2008
physical xix, 266 p. : ill.
edition 1st ed.
contents What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave.
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber-label HD59
callnumber-sort HD 259.2 H38 42008
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=333807
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/27
dewey-sort 3658.8 227
dewey-raw 658.8/27
dewey-search 658.8/27
oclc_num 476138614
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is_hierarchy_title Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
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