Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins.
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Year of Publication: | 2008 |
Edition: | 1st ed. |
Language: | English |
Online Access: | |
Physical Description: | xix, 266 p. :; ill. |
Notes: | "Reputation Institute publications"--Jacket. |
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Bibliography: | Includes bibliographical references (p. 247-249) and index. |
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ISBN: | 9780787998301 (cloth) 0787998303 (cloth) |
Hierarchical level: | Monograph |
Statement of Responsibility: | Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins. |