Qualitative research methods in public relations and marketing communications

Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway.

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ProQuest (Firm)
Daymon, Christine.
TeilnehmendeR:
Holloway, Immy.
ProQuest (Firm)
Year of Publication:2011
Edition:2nd ed.
Language:English
Online Access:
Physical Description:xi, 397 p.
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Description
Bibliography:Includes bibliographical references and index.
ISBN:9780415471176 (hardback)
9780415471176
0415471176 (hardback)
9780415471183 (pbk.)
0415471184 (pbk.)
9780203846544 (electronic bk.)
0203846540 (electronic bk.)
Hierarchical level:Monograph
Statement of Responsibility: Christine Daymon and Immy Holloway.

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