Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway.
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| Year of Publication: | 2011 |
| Edition: | 2nd ed. |
| Language: | English |
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| Physical Description: | xi, 397 p. |
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(MiAaPQ)500574487 (Au-PeEL)EBL574487 (CaPaEBR)ebr10422139 (CaONFJC)MIL288276 (OCoLC)670411093 |
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Daymon, Christine. Qualitative research methods in public relations and marketing communications [electronic resource] / Christine Daymon and Immy Holloway. 2nd ed. New York, NY : Routledge, 2011. xi, 397 p. Includes bibliographical references and index. The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and critical discourse analysis -- Phenomenology -- Additional approaches : historical research and action research -- Sampling -- Interviews -- Focus groups -- Observation -- Written, visual, and multi-media materials -- Analyzing and interpreting the data -- Writing the report -- Mixed methods research -- Finishing off. Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Corporations Public relations Research Methodology. Public relations Research Methodology. Marketing research Methodology. Qualitative research. Electronic books. Holloway, Immy. ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=574487 Click to View |
| language |
English |
| format |
Electronic eBook |
| author |
Daymon, Christine. |
| spellingShingle |
Daymon, Christine. Qualitative research methods in public relations and marketing communications The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and critical discourse analysis -- Phenomenology -- Additional approaches : historical research and action research -- Sampling -- Interviews -- Focus groups -- Observation -- Written, visual, and multi-media materials -- Analyzing and interpreting the data -- Writing the report -- Mixed methods research -- Finishing off. |
| author_facet |
Daymon, Christine. Holloway, Immy. ProQuest (Firm) ProQuest (Firm) |
| author_variant |
c d cd |
| author2 |
Holloway, Immy. ProQuest (Firm) |
| author2_variant |
i h ih |
| author2_role |
TeilnehmendeR TeilnehmendeR |
| author_corporate |
ProQuest (Firm) |
| author_sort |
Daymon, Christine. |
| title |
Qualitative research methods in public relations and marketing communications |
| title_full |
Qualitative research methods in public relations and marketing communications [electronic resource] / Christine Daymon and Immy Holloway. |
| title_fullStr |
Qualitative research methods in public relations and marketing communications [electronic resource] / Christine Daymon and Immy Holloway. |
| title_full_unstemmed |
Qualitative research methods in public relations and marketing communications [electronic resource] / Christine Daymon and Immy Holloway. |
| title_auth |
Qualitative research methods in public relations and marketing communications |
| title_new |
Qualitative research methods in public relations and marketing communications |
| title_sort |
qualitative research methods in public relations and marketing communications |
| publisher |
Routledge, |
| publishDate |
2011 |
| physical |
xi, 397 p. |
| edition |
2nd ed. |
| contents |
The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and critical discourse analysis -- Phenomenology -- Additional approaches : historical research and action research -- Sampling -- Interviews -- Focus groups -- Observation -- Written, visual, and multi-media materials -- Analyzing and interpreting the data -- Writing the report -- Mixed methods research -- Finishing off. |
| isbn |
9780203846544 (electronic bk.) 0203846540 (electronic bk.) |
| callnumber-first |
H - Social Science |
| callnumber-subject |
HD - Industries, Land Use, Labor |
| callnumber-label |
HD59 |
| callnumber-sort |
HD 259 D347 42011 |
| genre |
Electronic books. |
| genre_facet |
Electronic books. |
| url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=574487 |
| illustrated |
Not Illustrated |
| oclc_num |
670411093 |
| work_keys_str_mv |
AT daymonchristine qualitativeresearchmethodsinpublicrelationsandmarketingcommunications AT hollowayimmy qualitativeresearchmethodsinpublicrelationsandmarketingcommunications AT proquestfirm qualitativeresearchmethodsinpublicrelationsandmarketingcommunications |
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n |
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(MiAaPQ)500574487 (Au-PeEL)EBL574487 (CaPaEBR)ebr10422139 (CaONFJC)MIL288276 (OCoLC)670411093 |
| is_hierarchy_title |
Qualitative research methods in public relations and marketing communications |
| author2_original_writing_str_mv |
noLinkedField noLinkedField |
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