The public relations firm / / Bob "Pritch" Pritchard, Stacey Smith.

• Superior document: Public relations collection,
• VerfasserIn: Pritchard, Robert D.,; Smith, Stacey (Public relations consultant),
• TeilnehmendeR: Smith, Stacey (Public relations consultant),
• Place / Publishing House: New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2015.
• Year of Publication: 2015
• Edition: First edition.
• Language: English
• Series: Public relations collection.
• Physical Description: 1 online resource (xii, 111 pages)
• Bibliography: Includes bibliographical references (pages 107-108) and index.
• ISBN: 9781606496640; 9781606496657
• ISSN: 2157-3476
• Access: Access restricted to authorized users and institutions.
• Hierarchical level: Monograph
• Statement of Responsibility: Bob "Pritch" Pritchard, Stacey Smith.

This book takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The business of public relations is covered in the first section of the book. The second section provides detail on the relationship between firm and client and focuses on what firms must do to satisfy client expectations of their work. The third and final section outlines how firms establish success or failure. Expert advice is provided on everything from hiring a firm to defining output and outcome expectations and everything in between.