The public relations firm /

The public relations firm / / Bob "Pritch" Pritchard, Stacey Smith.

This book takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The business of public relations is covered in th...

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Bibliographic Details
Superior document:Public relations collection,
VerfasserIn:
Pritchard, Robert D.,
Smith, Stacey (Public relations consultant),
TeilnehmendeR:
Smith, Stacey (Public relations consultant),
Place / Publishing House:New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2015.
Year of Publication:2015
Edition:First edition.
Language:English
Series:Public relations collection.
Online Access:
Physical Description:1 online resource (xii, 111 pages)
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Table of Contents:
  • Part I. The business
  • 1. Why hire a public relations firm?
  • 2. Types of firms
  • 3. Hiring a firm
  • 4. Defining the work
  • 5. How firms bill
  • Part II. The working relationship between client and firm
  • 6. The client-firm relationship
  • 7. Progress reports
  • 8. Research and execution
  • 9. Evaluation
  • Part III. Meeting expectations: measurement and evaluation
  • 10. Meeting client expectations
  • 11. Wrapping up
  • Index.

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