Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway.
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| Year of Publication: | 2011 |
| Edition: | 2nd ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xi, 397 p. |
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| 020 | |a 9780203846544 (electronic bk.) | ||
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| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HD59 |b .D347 2011 | |
| 100 | 1 | |a Daymon, Christine. | |
| 245 | 1 | 0 | |a Qualitative research methods in public relations and marketing communications |h [electronic resource] / |c Christine Daymon and Immy Holloway. |
| 250 | |a 2nd ed. | ||
| 260 | |a New York, NY : |b Routledge, |c 2011. | ||
| 300 | |a xi, 397 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and critical discourse analysis -- Phenomenology -- Additional approaches : historical research and action research -- Sampling -- Interviews -- Focus groups -- Observation -- Written, visual, and multi-media materials -- Analyzing and interpreting the data -- Writing the report -- Mixed methods research -- Finishing off. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Corporations |x Public relations |x Research |x Methodology. | |
| 650 | 0 | |a Public relations |x Research |x Methodology. | |
| 650 | 0 | |a Marketing research |x Methodology. | |
| 650 | 0 | |a Qualitative research. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Holloway, Immy. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=574487 |z Click to View |