Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century / / edited by John M. T. Balmer, Laura Illia and Almudena Gonzalez del Valle Brena.
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| Superior document: | Routledge interpretive marketing research ; 17 |
|---|---|
| : | |
| TeilnehmendeR: | |
| Year of Publication: | 2013 |
| Language: | English |
| Series: | Routledge interpretive marketing research series ;
17. |
| Online Access: | |
| Physical Description: | 1 online resource (xix, 156 p.). |
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| 245 | 0 | 0 | |a Contemporary perspectives on corporate marketing |h [electronic resource] |b contemplating corporate branding, marketing and communications in the twenty-first century / |c edited by John M. T. Balmer, Laura Illia and Almudena Gonzalez del Valle Brena. |
| 260 | |a Oxfordshire, England ; |a New York : |b Routledge, |c c2013. | ||
| 300 | |a 1 online resource (xix, 156 p.). | ||
| 490 | 1 | |a Routledge interpretive marketing research ; |v 17 | |
| 504 | |a Includes bibliographical references at the end of each chapters and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 588 | |a Description based on online resource; title from title page (ebrary, viewed August 12, 2013). | ||
| 650 | 0 | |a Corporate image. | |
| 650 | 0 | |a Corporate culture. | |
| 650 | 0 | |a Communication in organizations. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Corporations. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Balmer, John M. T. | |
| 700 | 1 | |a del Valle Brena, Almudena Gonzalez. | |
| 700 | 1 | |a Illia, Laura. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 830 | 0 | |a Routledge interpretive marketing research series ; |v 17. | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1323273 |z Click to View |