Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century /

Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century / / edited by John M. T. Balmer, Laura Illia and Almudena Gonzalez del Valle Brena.

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Superior document:Routledge interpretive marketing research ; 17
:
ProQuest (Firm)
TeilnehmendeR:
Balmer, John M. T.
del Valle Brena, Almudena Gonzalez.
Illia, Laura.
ProQuest (Firm)
Year of Publication:2013
Language:English
Series:Routledge interpretive marketing research series ; 17.
Online Access:
Physical Description:1 online resource (xix, 156 p.).
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(Au-PeEL)EBL1323273
(CaPaEBR)ebr10737976
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(OCoLC)854977030
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record_format marc
spelling Contemporary perspectives on corporate marketing [electronic resource] contemplating corporate branding, marketing and communications in the twenty-first century / edited by John M. T. Balmer, Laura Illia and Almudena Gonzalez del Valle Brena.
Oxfordshire, England ; New York : Routledge, c2013.
1 online resource (xix, 156 p.).
Routledge interpretive marketing research ; 17
Includes bibliographical references at the end of each chapters and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Description based on online resource; title from title page (ebrary, viewed August 12, 2013).
Corporate image.
Corporate culture.
Communication in organizations.
Branding (Marketing)
Corporations.
Electronic books.
Balmer, John M. T.
del Valle Brena, Almudena Gonzalez.
Illia, Laura.
ProQuest (Firm)
Routledge interpretive marketing research series ; 17.
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1323273 Click to View
language English
format Electronic
eBook
author2 Balmer, John M. T.
del Valle Brena, Almudena Gonzalez.
Illia, Laura.
ProQuest (Firm)
author_facet Balmer, John M. T.
del Valle Brena, Almudena Gonzalez.
Illia, Laura.
ProQuest (Firm)
ProQuest (Firm)
author2_variant j m t b jmt jmtb
v b a g d vbag vbagd
l i li
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Balmer, John M. T.
title Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and communications in the twenty-first century /
spellingShingle Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and communications in the twenty-first century /
Routledge interpretive marketing research ;
title_sub contemplating corporate branding, marketing and communications in the twenty-first century /
title_full Contemporary perspectives on corporate marketing [electronic resource] contemplating corporate branding, marketing and communications in the twenty-first century / edited by John M. T. Balmer, Laura Illia and Almudena Gonzalez del Valle Brena.
title_fullStr Contemporary perspectives on corporate marketing [electronic resource] contemplating corporate branding, marketing and communications in the twenty-first century / edited by John M. T. Balmer, Laura Illia and Almudena Gonzalez del Valle Brena.
title_full_unstemmed Contemporary perspectives on corporate marketing [electronic resource] contemplating corporate branding, marketing and communications in the twenty-first century / edited by John M. T. Balmer, Laura Illia and Almudena Gonzalez del Valle Brena.
title_auth Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and communications in the twenty-first century /
title_new Contemporary perspectives on corporate marketing
title_sort contemporary perspectives on corporate marketing contemplating corporate branding, marketing and communications in the twenty-first century /
series Routledge interpretive marketing research ;
series2 Routledge interpretive marketing research ;
publisher Routledge,
publishDate 2013
physical 1 online resource (xix, 156 p.).
isbn 9780203072707 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber-label HD59
callnumber-sort HD 259.2 C65 42013
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1323273
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
oclc_num 854977030
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hierarchy_sequence 17.
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