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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century / / edited by John M. T. Balmer, Laura Illia and Almudena Gonzalez del Valle Brena.

Participants: ProQuest (Firm) [ ]; Balmer, John M. T. [ TeilnehmendeR ]; del Valle Brena, Almudena Gonzalez. [ TeilnehmendeR ]; Illia, Laura. [ TeilnehmendeR ]; ProQuest (Firm) [ TeilnehmendeR ]
Published: c2013.
Superior document: Routledge interpretive marketing research ; 17

Other Authors: “...Balmer, John M. T....”

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